The older generation of “baby boomers”, a very valuable target group, enjoys trust merely for the sake of trust itself. They first encountered retailers as trusted partners, and tend to react in a devoted manner: first they look for a provider, and only then do they choose a product. The digitally empowered baby boomers recognise that retail is changing, becoming increasingly distant, and undergoing a paradigm shift, in that people start by selecting a product, and only then look for a provider. Uncertainty, no matter how it comes about, can be neutralised again by trust. The generations following the baby boomers are already much more independent from retailers and can be positively surprised by trust. Building up trust is therefore extremely effective, whatever the generation of consumer, for a variety of reasons.
Perhaps you will be surprised to learn that so much importance can be attached to the payment process as a touchpoint. But think about it carefully. You know how it feels to lose the trust that you have placed in somebody. You know what the world looks like when it isn’t all rosy and full of clear blue skies.
Paycoach helps your customers to cope with difficult times by offering them a great deal of trust, and enables them to adopt your brand as part of their kingdom. Building up trust in this way also creates trust for the future. As the distance increases, be it in the digital or the bricks and mortar trade, the importance of trust grows.
Some kings can be ungrateful. We coach them too. In the future, they will be able to permanently rely on the trust they have been given, and regard it as a valuable gift that must not be abused.